Make Your News Interactive. Reinforce Your Corporate Brand.

Category: Marketing Published on Tuesday, 10 October 2006 14:00 Written by PR Register Webmaster Hits: 674

One of the most effective business-to-business and business-to-consumer marketing methods for companies has always been the press release. They are used by manufacturers in all industries to announce the launch of new products, by non-profit groups to announce fund-raising events and activities, and by entertainment companies to promote the release of everything from games to books, music, and film.
Editors and producers have the tremendous challenge of coming up with new stories to fill their pages and air slots-day after day, week after week, month after month, year after year. It isn't always easy to fill all that space. Therefore, you become their ally. Your achievements--along with your ability to publicize them properly and work cooperatively with media people--will cause editors to welcome you with open arms. Not only will you have a very good shot at getting your press release printed (perhaps several times in different sections of the paper), but a reporter might even arrange a more in-depth story. And that is pure gold for you!
Everything from launching a website or e-commerce site, to releasing a new music CD, or announcing a rally at city hall protesting alleged police brutality have one thing in common: they seek publicity.
The best place to get that publicity is through the media. Unfortunately, it can cost thousands of dollars per month to manage extensive PR campaigns, including press release writing, distribution, media kits, letter writing, and telephone follow-ups. For most businesses it's impractical to hire a PR firm, and so it is often neglected in marketing plans.
The purpose of a press release is to inform the world of your news item. A good press release answers all of the Who, What, Where, When and Why questions providing the media with useful information about your organization, product, service or event.